Brice Jaunet, the founder of Briston, has a wealth of experience in the luxury watch industry involving Cartier, Baume et Mercier, Zenith. Brice’s passion and proven market knowledge led to the creation of Briston as the synthesis of a personal and professional life dedicated to the watches. Resulting from British Sports experience while his studying in Oxford, Brice Jaunet wanted to create a classical, vintage & authentic timepiece but also accessible. Besides, the name of Briston derives from the village he lived before.
The entire design concept of Briston is [Chic & Sporty] of Preppy style reinforcing the smart and casual look & British spirit. With the relationship of style, function and technology becoming increasingly sought after, Briston has the added benefit of an exclusive NATO watch strap. All timepieces of Briston has interchangeable NATO straps with a variety of colors and materials. These straps has been originally developed by the British Ministry of Defence in the 60’s for the Royal Navy, before moving on to posterity of James Bond’s wrist, the famous agent of his most gracious Majesty. Made by natural cellulose acetate, the cambered square shaped case allows Briston to offer the unique style which cannot be seen at other watch brands.
SHINSEGAE Cheonan Asan 041-640-5178 Shinsegae Cheonan Asan Dept. 43, Mannam-ro, Dongnam-gu, Cheonan-si, Chungcheongnam-do